UX design
In user experience design, the “user” comes first. A user is a person who is trying to solve a problem and is looking for a product or service to help them solve it. The user experience is the journey the user takes with that product or service. As UX designers, our goal is to keep the user at the centre of every decision we make and to do that. We need to get to know your user.
UX Research
Most of Constellation Marketing Solutions' initial UX research is conducted at the beginning of the project and is focused on understanding your users' characteristics, goals, and pain points. Understanding the user empowers us to design helpful or easy-to-use experiences.
One critical challenge of getting to know your users is avoiding taking a narrow view of them or making assumptions about what they need based on stereotypes. Users who seem to be different from one another might have shared wants and needs. Constellation Marketing Solutions makes sure to step back and get a clear picture of all potential users, which often means that we’ll need to plan specifically to address the needs of users who are often overlooked.
How We Build User Experience Designed Website
User experience design (UX design) is the process of defining the user experience when interacting with a digital product or website. Design decisions in UX design are often driven by research, data analysis, and test results rather than aesthetic preferences and opinions.
Sketching your wireframes
In our first meeting, we will discuss how you wish to build your website using UX Design. Sketching out your wireframes, and once you are happy we move on to the next stage digitising the wireframes.
Digitisation of your wireframes
We will start to map out your website page by page with your customers in mind linking in each page, button and any inline links you may need to guide your customers around your new website.
Conduct a usability study for the prototype
We will then conduct a study for the prototype website to make sure users can navigate through each of the pages.
Launching your new website
Once we’ve conducted the study and have significant data to launch the website, we then take on the next steps of embedding the SEO linking it into Google, GMB, Facebook, Instagram and any other third-party APIs you may need. We then handover the website to your team or we can carry it on with a package
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What is UX design?UX design, or user experience design, focuses on the journey and experience a user has when interacting with a digital product or website. It aims to keep the user at the centre of every decision to ensure the product or service effectively solves the user's problem.
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Why is UX research important?UX research is vital because it helps us understand the characteristics, goals, and pain points of your users. This understanding allows us to design user-friendly experiences and avoid making assumptions based on stereotypes.
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How do you conduct UX research at Constellation Marketing Solutions?We conduct initial UX research at the beginning of the project to get a clear picture of all potential users, including those who are often overlooked. We aim to avoid narrow views and stereotypes to ensure our designs are inclusive and effective.
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What makes Constellation Marketing Solutions unique in UX design?We prioritise the user in every decision, use comprehensive research to avoid stereotypes, and involve our clients in each step of the design process. Our goal is to create inclusive, user-friendly experiences that solve real problems and drive growth for your business.
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What is the process of creating a UX-designed website?Our UX design process involves several key stages: Sketching wireframes: We discuss your website's structure and sketch wireframes during our first meeting. Digitisation: We then map out your website page by page, linking each button and inline link to guide your customers. Usability Study: We conduct a usability study for the website prototype to ensure smooth navigation. Launch: Based on the study data, we proceed to launch the website, embedding SEO and linking it to necessary third-party APIs like Google GMB, Facebook, and Instagram. Finally, we hand over the website to your team or continue managing it with a package.
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What are wireframes, and why are they important?Wireframes are basic sketches of your website's structure. They are essential for planning the layout and functionality of your site, ensuring that each element is user-friendly and effective before moving on to digitisation.
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What happens during the usability study for the prototype?During the usability study, we test the website prototype with actual users to ensure easy navigation and functionality across all pages. This step is crucial for gathering data to make any necessary adjustments before the final launch.
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How do you ensure the launched website is optimised for search engines?Once the usability study is complete, we embed SEO practices and link the website to important third-party APIs like Google GMB, Facebook, Instagram, and any other relevant platforms. This integration ensures your website is well-optimised for search engines and easily accessible to your target audience.
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Can you continue to manage our website after launch?Yes, we can either hand over the website to your team after launch or continue managing it with a suitable package tailored to your needs.
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How can we book a consultation with Constellation Marketing Solutions?You can book a free consultation through our website. Simply visit the "Contact" section and follow the instructions to schedule your session.