There are no shortcuts in SEO, AI, or one-hit wonders. So when companies say a 'guaranteed x10 lead generation, you need to ask yourself if that would be possible and, in the long term, would this stand my company in good shape for the future, or would this type of marketing harm my brand and annoy customers? In my 20 years in marketing, web design, SEO and content creation, if you don't have research and development and employ a knowledgeable team (internal or external professionals), then the longevity of your marketing will be overtaken by your competitors, so you need a strong team from content creators, developers, designers, creating quality shareable content to gain long term leads and trust (please see below for a list from Moz they also have a good at a glance diagram to show how it all stacks up; - Crawl accessibility so engines can read your website - Compelling content that answers the searcher's query - Keyword optimised to attract searchers & engines - Great user experience, including a fast load speed & compelling UX - Share-worthy content that earns links, citations, and amplification - Title, URL, & description to draw high CTR in the rankings - Snippet/schema markup to stand out in SERPs Source: MOZ Your brand and website's look and usability are essential because when a customer or lead clicks through to your website, you must meet them with a quick load time and a warm welcome. Then, as they travel through your website, they can engage with, say, signing up for your mailer, which needs to give them a reason to sign up, but at the same time; they need to trust your brand is not going to sell on their data so a robust data protection policy and structure in place. Search engines recommend SEO efforts that benefit the user search experience and the page's ranking by featuring content fulfilling user search needs. SEO best practices include using relevant keywords in titles, meta descriptions, and headlines, featuring descriptive URLs with keywords rather than strings of numbers, and using schema markup to specify the page's content meaning. Helpful guidelines from Google Developers Please visit my website and give me any feedback (I know it is brave, but if you can't take criticism, then you can't grow): Constellation Marketing Solutions. & remember, your website is never finished. It just evolves...
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